Text Book Project

International Marketing

　Even though international business is very new topic for me, I could learn not only business terms but also valuable knowledges in order to survive in global word. First of all, there are business terms which were pretty hard to understand. In fact, it uses as specific meaning rather than general. For example, the word ‘orientation’ was hard to assume the meaning, because it has specific meaning as companies’ institution and direction. Secondly I was interested in the part about the self-reference that making judgments and decisions according to a person’s experience cultural belief. The most interesting thing was that if you are aware of yourself-reference, you will have more opportunity to success in international business. ; You might realize how can you improve or change your business by knowing your weak point. This is not only for international business but also the key to survive in global world. It means that even though we have ourselves-reference, if we try to understand and accept it, that will make some difference in ourlives. ; As we broke down our selve-barrier as self-references and became understanding more about each other’s cultural value. And I can tell you that this understanding is a real fortune in my life.